Netflix’s next ad-supported tier could include ad-free programming. According Bloomberg, the company doesn’t plan to run ads during the original movies, at least when they first premiere on the platform. By doing so, Netflix hopes to keep its service appealing to high-profile filmmakers who might find the idea of ads interrupting their stories unappealing.
Children’s content could also be ad-free. Netflix reportedly told its partners that it would not run ads during original children’s programming. Some of the company’s current agreements would also not allow it to run ads during licensed content. Netflix may think serving ads to kids would be more of a hassle than it’s worth. In 2019, Google paid $170 million for violating the Children’s Online Privacy Protection Act after the FTC found that YouTube had illegally collected data from children.
Bloomberg warns Netflix is still finalizing plans for its ad-supported tier, and the company’s strategy could change between now and the service’s launch. On that note, code recently found by developer Steve Moser suggested that the new level might also drop support for offline viewing. Netflix quickly responded to the rumor, pointing out that it was still “in the early stages of deciding to launch a low-cost, ad-supported option.”
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