Netflix became the winner of a bake-off for a documentary on the life and times of media mogul Martha Stewart.
Oscar-nominated director RJ Cutler had bought a bandwidth of the all-access look at the story of America’s preeminent hostess in recent weeks. Netflix struck the deal late last week, according to insiders.
While details are still unknown, the film will likely follow Stewart’s Jersey City debut as a babysitter for famed New York Yankees players Mickey Mantle and Yogi Berra (legend has it that some of his first concerts in party planning were for their kids), the teenage model and possibly the media titan. The massive growth of her Martha Stewart Living Omnimedia empire and her stint in prison in 2004 for insider trading will also likely be on the table.
Cutler will also serve as a producer, alongside Trevor Smith, Jane Cha Cutler and Alina Cho. Industrial Media’s This Machine label will produce the film, with Elise Pearlstein as executive producer on their behalf. CAA Media Finance and Submarine Entertainment negotiated the deal.
Cutler’s credits include beloved 2009 festival player “The September Issue,” a definitive look at the production of America’s most sacred magazine issue, Vogue’s September offering. His first film as a producer, “The War Room,” was nominated for an Oscar for Best Documentary Feature. It followed on from Bill Clinton’s historic presidential campaign. He recently directed the 2020 Apple TV Plus films “Belushi” and “Billie Eilish: The World’s a Little Blurry”.
Despite the international spectacle of his insider trading conviction, Stewart has made an admirable comeback. A portfolio of books, TV shows, ubiquitous consumer goods licensing and a cheeky Instagram presence continue to support the 79-year-old in pop culture and the Fortune 500 list. His current net worth is estimated to be around $ 400 million.
A release timeline for the untitled Martha Stewart project was not immediately clear.