Jessica Alba on Her Honest Co, New Netflix Movie “Trigger Warning” – Deadline

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Jessica Alba starts filming the thriller Trip warning for Netflix in New Mexico this fall, starring and running production on its first feature film in a few years. She told Deadline that she would return to Los Angeles twice a week, largely to take care of Honest Co., a company she founded ten years ago, went public in May and which has now a market cap of $ 1.26 billion. Alba is the chief artistic director.

“I don’t think I’m going to miss a beat,” said the businesswoman and actress (Fantastic Four, Dark Angel, Sin City: A Lady to Kill, Spy Kids 4-D), who recently starred in and produced an action drama The best of LA and will host and produce the docuseries Parents Without Borders for Disney +. She spoke to Deadline after a panel at an AT&T 5G event in New York on Wednesday when she described how 5G can improve Honest Co., a consumer products company she launched in 2011 that sells healthy baby products, skin care and non-toxic household products, a lot of it online.

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“I am a big advocate of being the consumer first. I built my whole brand around a consumer first feeling, ”she said.

Asked about the current changing landscape of the entertainment landscape, she said, “I think a lot of the infrastructure and… the things that people are focusing on are meant for a big screen in a lot of ways. And the fact or the reality of it is that a lot of people are consuming these same movies, TV shows with this high production value on their cell phones, on their tablets. So I think [on] the creative side, they just have to take that into account.

“If there’s a delay in entertainment, with people who don’t really want to put the audience first, it’s like you really do what?” “

Over the past 10 years, she has focused more on Honest Co. than Hollywood. “I’ve touched a bit and I’ve got a few things that I’ve developed over the years and they’ve come to a point where I’m going to go into production. At Trip warning – “I’m excited to do it. It’s funny. It uses a totally different part of my brain, of my soul. Being able to jump in.

The one-day event allowed AT&T to flex some star power even as it ditched WarnerMedia, which will merge with Discovery. Aston Kutcher was part of a morning panel.

AT&T’s need to spend huge sums of money on spectrum to facilitate its 5G deployment (it offered $ 23 billion in an FCC spectrum auction earlier this year) is the one of the reasons he really needs to focus on telecommunications and the bitter three-way battle with T-Mobile. and Verizon. Today AT&T showcased the benefits of 5G – speed, clarity, more buffering – and announced a series of partnerships – in AR with Facebook, NBA and WNBA, the educational app Bookful, with Boingo, which provides high-speed Wi-Fi and cellular services at airports and stadiums and one involving WarnerMedia, Cinemark and forthcoming Space jam.

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